TuttoFood 2019 is the annual international event hosted by Fiera Milano, organized in the B2B food & beverage sector and this year it took place from 6 to 9 May 2019.
All the brands linked to the food supply chain were on display, from the encounter between supply and demand to the sharing of knowledge and focus into the future of the sector, thanks to the rich schedule of events.
Among the novelties of this year, there were two new “plazas” of disclosure called Evolution Plaza and Retail Plaza.
This is the great innovation of this year, integrated into a single authentic ‘digital village’ with the exhibition part Tuttodigital. Indeed, it was a place focused on the analysis on the latest digital trends and technologies that look to the future 4.0: from the traceability of the product, to the use of technologies that truly look to a future no longer so far, such as Artificial Intelligence, which we have already talked about many times on our blog (link to the article).
As always, we talk about situations and case histories that require special skills from those who experience the mentioned business reality. Therefore, the WollyBi team has started a research that has allowed to obtain an overview of what are the most requested characteristics in the professions related to this sector.
WollyBi’s analysis in the world of food
Thanks to WollyBi’s sophisticated algorithms, which allow studying the trends of job offers on the web through the analysis of big data, we have outlined a scenario related to what companies are looking for in new employees who go to select and that, we have seen, to confirm the trends that have been talked about extensively during TuttoFOOD.
We have grouped the skills found in food ads into 5 categories:
– Digital marketing
– Food Security
– Blockchain and IoT (Internet of Things).
The graph points out that the demand for these characteristics has increased in the last four years, that is, from 2014 to 2018, as the percentages indicate.
Skills related to food quality and traceability are required in 20.2% and 9% respectively of last year’s announcements, an evident sign that companies are more sensitive to these issues.
Of great relevance are the issues related to Blockchain, a topic that has been widely discussed during TuttoFOOD and where the focus has been on the potential of this technology in the field of authentication, or the use of blockchain and cloud AWS to implement traceability and tracing, anti-counterfeiting and fraud control.
From the chart is easy to see how the skills have also undergone an increase in demand in recent years, registering a +3% compared to 2017.
What about digital skills – now inevitable in every role that is now held in the company- as demonstrated by the Digital Observatory 2018, to which WollyBi contributes every year?
Research has shown that the growth and pervasiveness of digital skills are also present in the food industry, in fact, these skills are required in 16.1% of job advertisements for 2018 (+5% compared to 2017).
In addition to digital marketing, the other topics dealt with in Tuttodigital were: E-commerce with intelligent payment solutions, the collaborative and sharing economy and the latest developments in food delivery, as well as the inevitable social world with the best strategies for social media management, food communities, blogs and apps.